Enter Your Numbers
Cost (Purchase Price) What you pay
$
Markup Percentage How much above cost
%
Selling Price
$100.00
Profit: $40.00 per unit
Key Metrics
Markup
66.7%
Margin
40.0%
Profit
$40.00
Full Breakdown
| Cost | $60.00 |
| Markup % | 66.67% |
| Profit (Markup Amount) | $40.00 |
| Selling Price | $100.00 |
| Equivalent Margin | 40.00% |
Markup vs Margin — Quick Reference
| Markup | Margin | Multiplier |
Markup is always higher than margin for the same profit. A 100% markup = 50% margin.
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Revenue Breakdown
Formulas Used
Selling Price = Cost × (1 + Markup% / 100)
Markup % = (Selling Price − Cost) / Cost × 100
Margin % = (Selling Price − Cost) / Selling Price × 100
Markup to Margin = Markup / (100 + Markup) × 100
Margin to Markup = Margin / (100 − Margin) × 100
Frequently Asked Questions
What is markup?
Markup is the percentage added to the cost to determine the selling price. If something costs $60 and you mark it up by 66.7%, the selling price is $100. Markup is calculated as (Price - Cost) / Cost × 100.
What is the difference between markup and margin?
Both measure profit, but from different bases. Markup is profit as a percentage of COST. Margin is profit as a percentage of SELLING PRICE. A 50% markup equals a 33.3% margin. Markup is always a higher number for the same dollar profit.
How do I convert markup to margin?
Margin = Markup / (100 + Markup) × 100. For example: 50% markup → 50 / (100 + 50) × 100 = 33.3% margin. Use the converter tab above for instant conversions.
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